Marketing for Hospitality and Tourism
Type
Book
Authors
ISBN 10
1292020032
ISBN 13
9781292020037
Category
Books
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Publication Year
2014
Publisher
Pages
629
Subject
Tourism marketing , marketing roles , marketing trends in tourism
Description
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments. - from Amzon
Number of Copies
1
