Marketing: An Introduction
Type
Book
Authors
ISBN 10
0131865919
ISBN 13
9780131865914
Category
Books
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Publication Year
2006
Publisher
Pages
656
Subject
Marketing, advertising, selling, customer service, marketing strategy, investment, pricing strategies, business methods, retailing, whole selling
Tags
Description
How do we get you moving? By placing you--the customer--in the driver's seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler - from Amzon
Number of Copies
1
