Principles of marketing.
Type
Book
Authors
ISBN 10
027375243X
ISBN 13
9780273752431
Category
Books
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Publication Year
2017
Publisher
Pages
637
Subject
Marketing, advertising, selling, customer service, marketing strategy, investment, pricing strategies, business methods, retailing, whole selling
Description
Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate. - from Amzon
Number of Copies
1
