Lesikar's Business Communication
Type
Book
Authors
ISBN 10
1259060802
ISBN 13
9781259060809
Category
Books
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Publication Year
2017
Publisher
Pages
679
Subject
Communication, Communication media, communication ethics, non-verbal communication, verbal communication, communication channels, communication skills, mass communication, business communication
Description
This 13th edition of Lesikar's Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar's classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field. - from Amzon
Number of Copies
1
