Management, Education & Reference, Entrepreneurship, Business, Economics 

Focusing on the entrepreneur's behaviour, this work sets out to stimulate and inculcate the need to achieve by giving guidelines to effective entrepreneurship through achievement-motivation conditioning. It provides the reader with the means with which to: develop assertiveness, hone decision-making and problem-solving skills; master goal setting, action orientation and time management; foster interpersonal relations, communication, negotiation and networking; and give free rein to creativity, innovation and lateral thinking. This volume is part of a series which is accessible to those whose mother-tongue is English, and to those learning English as a second language. Study objectives for each chapter list specific outcomes; tables and diagrams reinforce learning, and cartoons inject instructive humour; and each chapter closes with a summary and self-evaluation exercise, integrating knowldge and practice. - from Amzon